JUNE 2012 – INCEPTION
Fed-up with the status quo, ROITrak™ founders decided to tally the industry's most pressing problems and begin devising an all encompassing solution.
MARCH 2013 – TRACTION
After speaking with dealership after dealership, uncovering common pain points and issues, we began putting together solid solution concepts.
JANUARY 2014 – INNOVATION
The ROITrak™ team discovers and incorporates new technologies & technologies never before utilized in the automotive industry.
MARCH 2016 – REVOLUTION
After years of market research, development and hard work, the ROITrak™ solution is pre-launched .
2016 – EVOLUTION
The possibilities are limitless... growth begets growth... innovation begets innovation.
Our Goal to reach out to every dealership nationwide, to provide them with accurate Data.
BUILD FOR DEALERSHIPS
ROITrak™ innovative software is built with scalability in mind as your business grows, so does our patent pending technology.
We\'ve built an advanced real-time call tracking software that scales on demand. As well as the ability to integrate with your preferred or an existing solution.
Besides a built-in CRM capability, we securely integrate with your preferred CRM provider, through a direct post or API implementation.
3rd PARTY DMS INTEGRATION
We securely integrate with your preferred DMS provider, meeting all privacy, security and NADA compliance requirements.
Advanced multi-touch attribution so you can give credit where it\'s due. We measure customer interactions with your dealership as they move through the purchase funnel.
REPORTING & MARKETING ANALYSIS
Comprehensive reporting dashboard that gives dealerships a crystal clear picture of their performance benchmarks against their marketing dollars.